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Business

Bachelor of Business Administration (Honours)

Learning Mode

Full Time

Duration

3 Years

Start date

January, May, September

Qualification

Bachelor of Business Administration (Hons)

Fees

Malaysian: RM 55,000 (total)
International: RM 65,000 (total)

Location

Raffles University, Johor Bahru, Malaysia

About the Course

The Bachelor of Business Administration (Honours) at Raffles University is a forward-looking programme designed to develop globally competent business professionals. It blends key areas of business knowledge—management, marketing, finance, and entrepreneurship—with practical skills in decision-making, strategy, and leadership.

This 3-year degree provides students with the theoretical foundation and real-world exposure necessary to succeed in dynamic business environments. Whether you aim to join a multinational corporation, launch a startup, or pursue further studies, this programme equips you with the tools to lead and innovate.

Why choose Business Administration at Raffles?

Industry connected

Students gain real-world experience through case studies, simulations, internships, and corporate networking opportunities.

Global opportunities

Raffles’ global network supports exchanges, international insights, and cross-border business career readiness.

Professional accreditation

MQA-accredited and aligned with global business standards recognised by employers and institutions.

Course Overview

The programme is ideal for students who wish to build a solid foundation in business practices and develop leadership, analytical, and communication skills. It encourages a strategic mindset, entrepreneurial thinking, and digital fluency.

Graduates of the programme are capable of managing business operations, leading teams, analysing market trends, and executing strategies across diverse industries.

Course Duration

This is a 3-year full-time programme divided into 6 semesters.
Each semester features:

  • Core and elective modules
  • Real-world business simulations
  • Group projects and presentations
  • Final-year research or capstone project
  • Internship or industrial training

Course Curriculum

Year 1

  • Introduction to Business
  • Business Communication
  • Principles of Marketing
  • Business Mathematics
  • Principles of Accounting
  • Principles of Management

Year 2

  • Organisational Behaviour
  • Business Ethics and Corporate Social Responsibility
  • Human Resource Management
  • Financial Management
  • Operations and Supply Chain Management
  • Research Methodology
  • Entrepreneurship and Small Business

Year 3

  • Business Strategy
  • E-Commerce and Digital Marketing
  • Business Law
  • International Business
  • Final Year Project
  • Internship / Industrial Training

Elective Modules:

  • Leadership and Team Dynamics
  • Consumer Behaviour
  • Business Analytics

Admission Requirements

Academic Qualifications (Any ONE of the following):

  • STPM / A-Level: 2 passes
  • UEC: 5Bs
  • Foundation in Business or related field (RQF Level 3): CGPA ≥ 2.00
  • Diploma in Business or related field: CGPA ≥ 2.00
  • Other qualifications recognised by MOHE

English Proficiency:

  • IELTS ≥ 5.0
  • TOEFL ≥ 500
  • MUET Band 3 or equivalent
  • Exempted if prior education was conducted in English

Fees and Funding

Total Tuition Fees:

  • Malaysian Students: RM 55,000
  • International Students: RM 65,000

Financial Support Options:

  • Raffles University Merit Scholarships
  • Early Bird Enrolment Bursaries
  • PTPTN Loan Guidance (for Malaysians)
  • EPF Withdrawal Support
  • Flexible Payment Plans

Career Opportunities

Graduates of the Bachelor of Business Administration (Hons) can pursue careers such as:

  • Business Development Executive / Manager
  • Marketing Manager
  • Operations Manager
  • Project Manager
  • Financial Analyst
  • HR Executive
  • Entrepreneur / Startup Founder

Postgraduate Pathways:
Students may also advance into MBA or specialised Master’s programmes in Marketing, Finance, HR, or International Business.

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