Marketing
Master of Marketing
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About the Course
This degree provides students with advanced knowledge in branding, consumer insights, and digital strategy, and prepares them to lead marketing initiatives and drive business growth in competitive global environments.
Marketing
Course Overview
A Master of Marketing (MMktg) is a postgraduate degree program that focuses on strategic communication, data-driven marketing, and brand leadership. It enhances business knowledge through advanced coursework in market analysis, customer behavior, and integrated campaign design. Marketing is a fast-paced and evolving discipline that plays a central role in commercial and social success. The program equips students with the skills and insight required to manage marketing activities, lead teams, and build brand value in dynamic international markets.
Marketing
Course Duration
| Region | Duration |
| Australia | 1.5–2 years |
| New Zealand | 1–1.5 years |
| UK | 1 year |
| Europe | 1–2 years |
| Canada | 2 years |
| Asia | 1.5–2 years |
| USA | 2 years |
Marketing
Course Curriculum
The Master of Marketing curriculum covers advanced subjects in strategic marketing, brand management, consumer psychology, and digital innovation. Students also explore areas such as pricing strategy, marketing analytics, international business, and creative campaign planning. Many programs include capstone projects, real-world consulting experiences, or internships with industry partners. The curriculum is designed to align with global industry needs and emphasizes critical thinking, leadership, and data-driven decision-making.
Marketing
Admission Requirements
- Completed bachelor’s degree in marketing, business, or a related field
- English language proficiency (IELTS 6.5 or equivalent)
- Academic transcripts with minimum GPA (as per institution requirements)
- Personal statement outlining professional goals and marketing interests
- Resume or CV with relevant academic or industry experience
Marketing
Career Opportunities
- Job Roles: Marketing Manager, Brand Strategist, Digital Marketing Director, Product Marketing Analyst, Campaign Manager
- Placement Opportunities: Advertising agencies, multinational corporations, consultancies, and startups in Australia, UK, USA, Canada, Asia, and Europe
- Qualifications Required: Master’s degree in Marketing or equivalent postgraduate credential
- Career Pathways: Strategic leadership, marketing consultancy, digital transformation, branding and communications, doctoral research
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