Communication
Master of Digital Communication
Learning Mode
Full Time
Duration
2 Years
Start date
Semester 1 (February), Semester 2 (July)
Qualification
Master of Digital Communication
Fees
PG – AUD 41,700 for 1 yr full-time
Location
Gardens Point (Brisbane), QLD
About the Course
The Master of Digital Communication at QUT offers a specialized and contemporary program designed for professionals seeking to lead in the rapidly evolving digital media landscape. This program provides advanced theoretical knowledge and practical skills in digital strategy, content creation, social media management, data analytics, and audience engagement. You will learn to critically analyze digital trends, develop compelling narratives for online platforms, and effectively manage communication campaigns in a data-driven environment, preparing you to shape the future of digital interaction.
Career prospects
Graduates of the Master of Digital Communication program are highly sought after across diverse industries, including marketing, public relations, media, government, e-commerce, and non-profit organizations. The program equips students for leadership roles such as Digital Marketing Manager, Social Media Strategist, Content Manager, Digital Communications Specialist, Online Community Manager, Data Analyst (for communication insights), and Digital PR Consultant. Our strong emphasis on strategic thinking and hands-on digital tools ensures graduates are well-prepared to drive innovation and engagement in the digital sphere.
Why choose QUT for a Master of Digital Communication?
Industry connected
Collaborations with top digital agencies offer real-world projects, expert insights, and strong professional networking opportunities.
Global opportunities
Prepare for global careers through cross-cultural communication skills and insights into international digital media landscapes.
Professional accreditation
Industry-driven curriculum ensures advanced skills, strategic thinking, and relevance in today’s fast-evolving digital communication sector.
Course Overview
The Master of Digital Communication program at QUT offers a rigorous and practical education for professionals aiming to specialize in digital strategy and practice. The curriculum integrates core communication theories with advanced digital tools and techniques, focusing on areas such as social media analytics, content strategy, user experience (UX), digital storytelling, and online reputation management. Students will engage in hands-on projects, analyze real-world digital campaigns, and develop strategic solutions for complex communication challenges. The program fosters critical analysis of the digital landscape, innovative thinking, and ethical considerations in online communication.
Course Duration
Length of the course
- 2 years full-time (for students with a non-relevant Bachelor’s degree or less professional experience)
Mode of Study for international students:
- Full-time (on-campus)
Course Curriculum
The Master of Digital Communication curriculum is structured to provide a comprehensive understanding of digital communication strategy and execution, combining core units with advanced topics and practical application.
- Core Digital Communication Strategy:
- Digital Communication Principles, Social Media Strategy, Digital Analytics and Metrics, Content Strategy, Digital Storytelling.
- Advanced Digital Tools & Applications:
- User Experience (UX) Design, Digital Campaign Management, Online Reputation Management, Emerging Digital Technologies.
- Electives:
- A range of electives allowing students to specialize further in areas such as digital public relations, digital journalism, digital marketing, or specific creative digital practices.
- Capstone Project/Research:
- A culminating research project or an applied industry project that integrates learned concepts to solve a real-world digital communication challenge.
Admission Requirements
- Academic qualifications
- A Bachelor’s degree from a recognized university in a relevant discipline (e.g., communication, media, marketing, journalism, IT, business) OR a Bachelor’s degree in any discipline plus at least two years of relevant professional experience.
- A strong academic record, typically with a minimum GPA of 4.0 on a 7-point scale (or equivalent).
Language Proficiency
- English language requirements (e.g., IELTS, TOEFL)
- For international students, demonstrated English language proficiency is required. Acceptable tests include IELTS (Academic) with a minimum overall score of 6.5 (with no band less than 6.0), or TOEFL iBT with a minimum overall score of 79 (with a minimum of 16 in all four components).
Fees and Funding
Tuition Fees:
- PG – AUD 41,700 for 1 yr full-time
Scholarities and Bursaries:
- QUT offers various postgraduate scholarships, including those for academic excellence and for international students, particularly in the creative industries and communication fields. These opportunities can assist with tuition fees and living expenses. Prospective students are encouraged to explore the QUT scholarships website for detailed information and application processes.
Career Opportunities
Graduates of the Master of Digital Communication program are highly versatile and prepared for influential roles in the fast-paced digital economy. Potential job roles include Digital Marketing Manager, Social Media Strategist, Content Marketing Specialist, Digital Communications Specialist, Online Community Manager, SEO/SEM Specialist, Digital PR Consultant, Web Content Editor, Data Analyst (focused on digital insights), and roles in digital agencies. Industries employing our graduates span marketing and advertising, media organizations, e-commerce, technology companies, government, non-profit organizations, and any sector requiring advanced digital communication expertise.
Contact Us
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