Digital Marketing MSc

Business

Digital Marketing MSc

Learning Mode

Full-time, On Campus

Duration

1 Year

Start date

September

Qualification

Master of Science (MSc)

Fees

£11,300*

Location

York St John University, Lord Mayor’s Walk Campus, York, UK

About the Course

The MSc Digital Marketing at York St John University is designed for ambitious students who want to excel in the dynamic world of online marketing. You will develop the strategic, creative and technical skills needed to build impactful digital campaigns and manage digital platforms effectively.

This course combines academic insight with practical experience, helping you understand consumer behaviour, use digital analytics tools, and develop content strategies. Whether you’re starting your marketing career or aiming to upgrade your digital expertise, this programme provides a strong foundation in both theory and real-world application.

Why choose Digital Marketing at York St John?

Industry Connected

Learn from marketing experts through live projects and current digital trends.

Global Opportunities

Engage with global case studies and cross-cultural marketing strategies.

Professional Accreditation

Aligned with CIM and Google Digital Garage certification standards.

Course Overview

In an age where digital channels dominate, marketers need to be agile, analytical and creative. This course equips you with the skills to plan, execute and evaluate digital marketing strategies across platforms like social media, search engines, websites and mobile apps.

You will study key areas such as consumer insight, SEO, content marketing, digital branding, and campaign analytics. A final research project or practical consultancy brief allows you to specialise and demonstrate your digital capabilities to future employers.

Course Duration

Full-time: 1 Year
Start Date: September 2025

Delivered through a combination of workshops, seminars, group projects, and individual research, supported by expert academic staff.

Course Curriculum

Digital Marketing Strategy
Consumer Behaviour and Insight
Search Engine Marketing and SEO
Social Media Marketing and Content Creation
Analytics, Metrics and Campaign Evaluation
Digital Ethics and Law
Research Methods for Marketing
Final Dissertation or Consultancy Project

Assessment is coursework-based and includes campaign proposals, case studies, presentations, digital audits, and a final research or consultancy report. No written exams.

Admission Requirements

A 2:2 honours degree or equivalent in any discipline
Applicants with relevant professional experience will also be considered

English Language Requirements:

IELTS 6.0 (minimum 5.5 in each component) or equivalent
Previous study in English may be accepted as proof of proficiency

Fees and Funding

International Tuition Fee:
£11,300

Available Financial Support Includes:

York St John International Scholarships
Alumni Tuition Discount
Country-Specific Bursaries
Flexible payment plans

Career Opportunities

Graduates of this course will be prepared for digital roles in:

Digital Marketing
Social Media Management
PPC and SEO Strategy
Content Marketing
Data and Analytics
Brand Management
eCommerce

The course also supports progression into marketing consultancy, agency work, or freelance digital content creation. It’s an ideal foundation for pursuing industry-recognised certifications and future leadership roles.

Contact Us

Reach out for any inquiries or assistance needed.

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