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Product Design

Bachelor of Product Design

Learning Mode

On Campus

Duration

3 Years (Full Time) or Part-Time Equivalent

Start date

February, July

Qualification

Bachelor of Product Design (BProdDesign)

Fees

NZ$7,610 per year (Domestic)
NZ$44,000 per year (International)

Location

Christchurch Campus, University of Canterbury

About the Course

The Bachelor of Product Design at the University of Canterbury combines creativity, technical knowledge, and business skills to design innovative products that are user-centred, sustainable, and commercially viable. Students explore the full product lifecycle — from concept to manufacture — while developing expertise in design thinking, materials, digital modelling, and consumer trends.

This is a unique degree that blends science, engineering, and design with entrepreneurship. Whether you want to create the next generation of wearable tech, eco-friendly packaging, or digital consumer products, this programme equips you with the tools to turn ideas into reality.

Why choose Product Design at Canterbury?

Industry Connected

Collaborate on live design projects with companies, receive mentor feedback, and join innovation competitions.

Global Opportunities

Graduates thrive internationally in design, manufacturing, and entrepreneurship, supported by exchanges and global design networks.

Professional Accreditation

Pathways into IPENZ-recognised courses ensure alignment with global design and innovation industry standards.

Course Overview

UC’s Bachelor of Product Design is ideal for creative problem solvers who want to build functional, beautiful, and sustainable products. You will learn how to apply design principles, understand user needs, and integrate science and technology to bring new ideas to market.

Three majors are offered:

  • Applied Immersive Game Design
  • Chemical, Natural, and Healthcare Product Formulation
  • Industrial Product Design

Students gain core skills in 3D modelling, materials science, market research, UX/UI, and entrepreneurship.

Course Duration

  • 3 Years (Full Time)
  • Flexible structure for part-time study
  • Includes hands-on workshops, group projects, and studio-based learning

Course Curriculum

Year 1:

  • Introduction to Product Design
  • Design Thinking and Communication
  • Mathematics and Programming for Designers
  • Materials and Technology Fundamentals
  • Principles of Marketing and Innovation
  • Electives from Science, Business, or Engineering

Year 2:

  • User-Centred Design
  • CAD and Digital Prototyping
  • Project Management and Business Strategy
  • Specialised Major Courses
  • Studio-Based Design Projects

Year 3:

  • Capstone Product Design Project
  • Sustainability and Ethics in Design
  • Advanced Major Courses
  • Industry Collaboration or Innovation Challenge
  • Design Portfolio Development

Admission Requirements

Domestic Students:

  • University Entrance (NCEA Level 3 or equivalent)
    • Strongly recommended: Level 3 Mathematics and one Science subject
  • Portfolio not required but creative experience is beneficial

International Students:

  • Equivalent high school qualification
  • English Proficiency:
    • IELTS 6.0 overall (no band below 5.5), or equivalent

Fees and Funding

Domestic Students:

  • NZ$7,610 per year

International Students:

  • NZ$44,000 per year

Scholarships Available:

  • UC Product Design Scholarship
  • Women in Engineering & Design Awards
  • UC Hiranga Māori Scholarships
  • Summer Research Scholarships for Design Innovation

Career Opportunities

Graduates are equipped for careers such as:

  • Industrial Product Designer
  • UX/UI Designer
  • Packaging Designer
  • Consumer Electronics Developer
  • Game Developer (Immersive Design major)
  • Healthcare Product Innovator
  • Start-Up Founder or Product Entrepreneur
  • Sustainability Consultant

The programme also prepares students for postgraduate study in engineering, design, or entrepreneurship.

Contact Us

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