Business
Bachelor of Arts (Honours) in Business Management
Learning Mode
Full Time
Duration
3 Years
Start date
March, July, September
Qualification
BA (Hons) in Business Management
Fees
Malaysian: RM 80,000 (approx.)
International: RM 88,000 (approx.)
Location
APU Campus, Bukit Jalil, Kuala Lumpur, Malaysia
About the Course
The Bachelor of Arts (Honours) in Business Management at APU is designed to equip students with core business competencies and a global mindset. Whether your goal is to run a company, lead a team, or innovate in a startup, this programme will develop the knowledge and skills to succeed in a fast-paced, digitally driven business world.
Combining academic excellence with real-world insights, the course prepares graduates to confidently manage people, projects, and performance. It covers business strategy, marketing, finance, HR, and digital tools — giving you a 360° view of what it takes to manage and grow modern organisations.
Delivered in collaboration with De Montfort University (UK), students also earn an internationally recognised dual award upon graduation.
Why choose Business Management at APU?
Industry connected
APU partners with top companies, offering internships, projects, networking, and expert-led learning experiences.
Global opportunities
Dual award with De Montfort University (UK) provides international recognition and global career or study pathways.
Professional accreditation
MQA-approved and recognised by global bodies, APU aligns with AACSB, CMI, and international business standards.
Course Overview
This degree provides a broad yet in-depth education in business, leadership, and organisational strategy. You’ll explore the critical aspects of business operations while building soft skills like communication, analytical thinking, and decision-making.
interactive workshops, simulations, and case studies, students gain exposure to real-world challenges and develop a deep understanding of business functions and performance metrics.
Course Duration
The programme is completed over 3 years (6 semesters) of full-time study:
- Year 1: Business fundamentals and introductory skills
- Year 2: Functional specialisations and professional practice
- Year 3: Strategic leadership, final year project, and career readiness
Assessment includes coursework, group projects, presentations, and final year dissertation.
Course Curriculum
Year 1 Modules:
- Introduction to Management
- Business & Communications Skills
- Marketing Fundamentals
- Business Accounting
- People Management
- Digital Thinking & Innovation
- Quantitative Skills
- Entrepreneurship in the Digital Era
Year 2 Modules:
- Business Research Methods
- Behavioural Science in Organisations
- Operations Management
- Managing Finance
- Global Business Strategy
- Managing People and Performance
- Data Analytics for Business
- Internship Preparation
Year 3 Modules:
- Corporate Strategy
- Organisational Development
- Leadership Theory and Practice
- Business Ethics and Governance
- Final Year Project
The dual award pathway ensures alignment with both APU and De Montfort University academic standards.
Admission Requirements
Malaysian Students:
- STPM / A-Level: 2 principal passes
- UEC: 5Bs
- Foundation or Diploma in relevant field
- Other equivalent qualifications recognised by MQA
International Students:
- Equivalent international qualifications
- English proficiency: IELTS 5.5 / TOEFL 550 / equivalent
- Students without English proficiency may join APU’s English Enhancement Programme
Fees and Funding
Total Tuition Fees:
- Malaysian Students: RM 80,000 (approx.)
- International Students: RM 88,000 (approx.)
Financial Aid Options:
- Merit Scholarships
- School Leaver Bursaries
- PTPTN loans (Malaysian citizens)
- Easy-payment schemes
- Corporate and industry-sponsored scholarships (limited)
Career Opportunities
Graduates are prepared for a broad range of management and leadership roles, including:
- Business Development Executive
- Operations Manager
- HR Executive / Manager
- Marketing Coordinator
- Strategy Consultant
- Entrepreneur / Startup Founder
- Management Trainee in MNCs
Many APU graduates secure employment with companies like Shell, Deloitte, IBM, Maybank, Accenture, and Nestlé.
Contact Us
Reach out for any inquiries or assistance needed.
