Digital Marketing
BA in Digital Marketing
Learning Mode
Full-time
Duration
2 Years
Start date
September
Qualification
BA (Hons)
Fees
£18,600
Location
Birmingham City (United Kingdom)
About the Course
Students dive into modules like Digital Marketing Primer, Brand Development, Market Research, Content & Campaign Planning, and a Major Project. The program emphasizes real-world practice through client projects (e.g., BBC Creative, Commonwealth Games), collaborative work, and digital portfolios. It’s designed to build both creative and analytical skills in the modern marketing landscape
Career prospects
Graduates of the Digital Marketing BA often enter roles such as digital marketer, social media strategist, content marketer, SEO/SEM specialist, or client account manager. With routes into both agency and in-house positions, many gain industry experience via the university’s Link Marketing Agency and paid placements (e.g., with Sky, Disney). Skills in analytics, campaign planning, and client work are highly valued in today’s digital-first job market.
Why choose Digital Marketing at Birmingham?
Industry Connected
Birmingham collaborates with global employers, offering students internships, networking, and real-world projects across multiple industries.
Global Opportunities
International exchanges, study abroad, and research partnerships equip students with skills for successful global careers.
Professional Accreditation
Accreditation from top bodies boosts employability, ensuring degrees meet high professional and industry-recognized standards.
Course Overview
The BA (Hons) Digital Marketing program at Birmingham City University offers international students a dynamic and practical education in the fast-evolving world of digital media. Accredited by the Digital Marketing Institute (DMI), the course blends creative strategy with analytical skills across areas such as branding, social media, SEO, content marketing, and campaign management. Students work on live briefs with real clients, build a professional portfolio, and gain industry exposure through placements and agency experience. With cutting-edge facilities and expert support, graduates are well-prepared for successful careers in global digital marketing.
Course Duration
Length of the course
- 2 years full-time
Mode of Study for international students:
- Full-time
Course Curriculum
The BA (Hons) Digital Marketing curriculum at Birmingham City University is designed to combine strategic thinking with practical skills. Students study key areas such as digital branding, consumer behaviour, market research, SEO, social media, content creation, and analytics. The program includes real-world projects, industry collaborations, and client briefs to develop hands-on experience. In the final year, students complete a major digital marketing project and build a professional portfolio. The course is assessed through coursework, presentations, and project work, with no final exams, encouraging applied learning and career-ready development.
Admission Requirements
Academic Qualifications:
Sri Lankan A‑Levels (Local or Cambridge/Edexcel), typically BBB or equivalent to include Marketing or Business subjects
Language Proficiency
IELTS 6.0 overall (no band below 5.5), or equivalent (TOEFL, PTE), or a valid Medium of Instruction (MoI) letter if English-medium prior study applies.
Fees and Funding
Tuition Fees:
£18,600
Scholarships and Bursaries:
International Undergraduate Scholarship: Up to £2,000 off Year 1 tuition, automatically awarded
High Achievers’ Scholarship: £1,000 for students with ≥144 UCAS points and 5 GCSEs grade 4+, automatically awarded
Career Opportunities
Graduates of the BA (Hons) Digital Marketing program at Birmingham City University are well-equipped for roles such as digital marketing executive, SEO specialist, content strategist, social media manager, or account coordinator. With strong industry links, live client projects, and portfolio development, students gain practical experience that enhances employability across global digital, advertising, and communications sectors, as well as opportunities for freelance and entrepreneurial careers.
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