Business
Bachelor of Business Analytics
Learning Mode
Full Time
Duration
3 Years
Start date
March, July
Qualification
Bachelor Degree (AQF Level 7)
Fees
AUD 44,800
Location
Burwood (Melbourne), Waterfront (Geelong)
About the Course
The Bachelor of Business Analytics at Deakin University is a cutting-edge program designed to equip you with the essential skills to transform data into strategic business insights. In an increasingly data-driven world, this degree prepares you to be at the forefront of decision-making, blending core business knowledge with advanced analytical techniques. You will learn how to collect, manage, analyse, and interpret large datasets to identify trends, predict outcomes, and inform effective business strategies.
This program focuses on developing practical expertise in areas such as statistical modelling, data Visualisation, machine learning, and programming for analytics. You’ll work with industry-standard tools and software, engaging in hands-on projects that simulate real-world business challenges. Deakin’s strong industry connections and emphasis on applied learning ensure you graduate with the highly sought-after capabilities needed to excel in diverse business environments.
Career prospects
Graduates of the Bachelor of Business Analytics are highly in demand across a wide range of industries, including finance, retail, marketing, healthcare, logistics, and consulting. You will be prepared for roles that require a blend of business acumen and analytical prowess, enabling organisations to make smarter, data-driven decisions. This qualification positions you for a dynamic and impactful career in the rapidly expanding field of business analytics.
Why choose Business Analytics at Deakin?
Applied, hands-on learning
Gain real-world experience using industry tools and datasets for analytics, modelling, and data visualisation from day one.
Strong industry relevance
Learn from industry-led curriculum with guest lectures, live projects, and potential placements aligned with job market needs.
Future-focused skills
Master data interpretation, critical thinking, and problem-solving to turn insights into strategic decisions across any business environment.
Course Overview
The Bachelor of Business Analytics (M300) at Deakin University is a 24-credit point (3-year full-time equivalent) undergraduate degree designed to develop specialists in data-driven business decision-making. The program provides a strong foundation in both business principles and advanced analytical techniques, blending quantitative skills with strategic thinking.
The course structure typically includes:
- Core Business Knowledge: Units covering fundamental business concepts such as economics, marketing, and management, providing context for analytical applications.
- Analytical and Data Science Techniques: Specialised units in statistics, programming for data analysis, data Visualisation, machine learning, and predictive modelling.
- Applied Projects and Case Studies: Hands-on work with real-world business problems and datasets, allowing you to apply analytical tools to practical scenarios.
This integrated approach ensures graduates are capable of leveraging data to inform strategic decisions across various business functions.
Course Duration
Length of the course
- 3 years full-time
Mode of Study for international students:
- Full-time enrolment is generally required for international students to comply with visa regulations.
Course Curriculum
The Bachelor of Business Analytics curriculum is structured to provide a comprehensive understanding of business operations and the analytical tools required to drive insights and value.
- Foundational Business and Analytical Units These initial units establish a strong base in core business functions and introductory analytical concepts. Examples include: Fundamentals of business, Business statistics, Introduction to programming for analytics, and Data management.
- Advanced Business Analytics Techniques Building on the foundations, this section dives into more complex analytical methodologies. Units might cover: Predictive analytics, Machine learning for business, Data Visualisation and storytelling, Big data technologies, and Optimization and simulation.
- Applied Projects and Electives The program includes practical projects that allow you to apply your skills to real business challenges. Students also have the opportunity to choose elective units to broaden their knowledge in areas such as marketing analytics, financial analytics, or supply chain analytics.
Admission Requirements
Entry Criteria
- Academic qualifications Applicants must have successfully completed Australian Year 12 (VCE) or equivalent, with a study score of at least 25 in English (EAL) or 20 in English other than EAL, and a study score of at least 25 in one of Mathematical Methods or Specialist Mathematics. A competitive ATAR or equivalent international qualification is required.
- Prior Tertiary Study: Applicants with prior tertiary studies in related fields may be considered, and credit for prior learning may be available.
Language Proficiency
- English language requirements (e.g., IELTS, TOEFL) For international applicants, demonstrated proficiency in English is mandatory. This is typically evidenced by:
- IELTS Academic: Overall band score of 6.0, with no band less than 6.0.
- TOEFL iBT: Minimum score of 60, with specific minimum scores for reading (15), listening (15), speaking (18), and writing (22).
- PTE Academic: Overall score of 50, with no communicative skill score less than 50.
Fees and Funding
Tuition Fees:
- AUD 44,800 (Undergraduate – per 1 year full-time for international students).
Scholarships and Bursaries: Deakin University offers a range of scholarships and financial aid opportunities to support eligible students in their Bachelor of Business Analytics studies. These include:
- Deakin Vice-Chancellor’s Academic Excellence Scholarship: For high-achieving international students.
- Deakin Business and Law International Scholarship: Specifically for international students studying within the Faculty of Business and Law.
- Deakin STEM Scholarship: Open to international students pursuing STEM degrees, which can include business analytics.
- Various other bursaries and support schemes are available, designed to assist students with their study costs and enhance their educational experience.
Career Opportunities
Potential job roles and industries Graduates of Deakin’s Bachelor of Business Analytics are highly adaptable and sought after across a wide range of industries, equipped with the essential skills to drive data-informed decision-making. The program prepares you for dynamic and impactful roles in the burgeoning field of analytics.
Common career paths include: Business Analyst, Data Analyst, Business Intelligence Analyst, Reporting Analyst, Marketing Analyst, Financial Analyst, Operations Analyst, Supply Chain Analyst, Junior Data Scientist, and Consultant (specializing in analytics). These roles span sectors such as financial services, retail, technology, healthcare, logistics, manufacturing, and government, offering diverse and impactful career trajectories both in Australia and globally.
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