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Business

Bachelor of Business

Learning Mode

Full Time

Duration

3 Years

Start date

February, August, October

Qualification

Bachelor of Business

Fees

Malaysian: Approx. RM 81,840 (total)
International: Approx. RM 97,980 (total)

Location

Kuching, Sarawak, Malaysia

About the Course

The Bachelor of Business at Swinburne Sarawak is a flexible and industry-driven programme that develops core business skills with the opportunity to specialise in a chosen major. This degree equips students to lead and innovate in various sectors including finance, marketing, international business, and management.

Through a balance of theoretical knowledge and hands-on learning, students will gain an understanding of how modern organisations operate, how to analyse and solve business problems, and how to create value in a rapidly changing global economy.

Why choose Business at Swinburne?

Industry connected

Collaborate on real-world projects and internships through Swinburne’s strong partnerships with leading companies and industries.

Global opportunities

Gain international exposure via exchange programmes, global networks, and Swinburne Australia’s worldwide academic recognition.

Professional accreditation

Accredited by MQA and recognised by CPA Australia, ACCA, and CIMA, depending on your chosen major.

Course Overview

This degree is ideal for students looking to gain broad business expertise with the ability to specialise in key areas. Students will learn to analyse markets, design business strategies, and understand organisational dynamics, while developing leadership, problem-solving, and communication skills.

Majors offered include:

  • Accounting
  • Finance
  • International Business
  • Human Resource Management
  • Management
  • Marketing

Course Duration

The programme is delivered over 3 years full-time, comprising:

  • 24 units (8 core units + 8 major units + 8 electives)
  • Industry-linked assignments and group projects
  • Final-year capstone project
  • Optional internship placement

Each semester blends academic modules with applied business practice.

Course Curriculum

Core Units

  • Accounting for Managers
  • Fundamentals of Marketing
  • Microeconomics
  • Financial Information for Decision Making
  • Introduction to Management
  • Business Digitalisation
  • Business and Society
  • Business Communication

Sample Major Units (Marketing Major)

  • Buyer Behaviour
  • Marketing Research
  • Marketing Strategy and Planning
  • Integrated Marketing Communication
  • International Marketing
  • Product Innovation and Management

Electives
Students may choose electives across business or interdisciplinary fields, or pursue a second major or minor.

Admission Requirements

Academic Qualifications (Any ONE of the following):

  • STPM: Minimum CGPA 2.0 with passes in 2 subjects
  • A-Level: 2 passes
  • UEC: 5Bs
  • Swinburne Foundation Studies: CGPA ≥ 2.0
  • Diploma or equivalent: CGPA ≥ 2.0
  • Other equivalent qualifications recognised by the Malaysian government

English Proficiency:

  • IELTS 6.0
  • TOEFL iBT 75
  • MUET Band 4
  • Exemption if prior education was conducted in English

Fees and Funding

Tuition Fees (Approximate):

  • Malaysian Students: RM 81,840
  • International Students: RM 97,980

Financial Aid Options:

  • Swinburne Sarawak Entrance Scholarships
  • Merit-Based and Leadership Scholarships
  • PTPTN Loans (for Malaysian citizens)
  • EPF Withdrawal Scheme
  • Easy payment instalment plans

Career Opportunities

Graduates of the Bachelor of Business can pursue diverse roles in both local and international industries, such as:

  • Business Analyst
  • Marketing Executive
  • Financial Consultant
  • Human Resources Manager
  • Project Manager
  • Business Development Executive
  • Entrepreneur

With its global recognition, the degree also prepares students for postgraduate business or management studies.

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