Science
Bachelor of Design – Graphic Design for Marketing
Learning Mode
Full‑time, On Campus
Duration
4 Years (8 Semesters, 120 credits)
Start date
September 2025
Qualification
Bachelor of Design (BDes), Graphic Design for Marketing
Fees
International: approx. CAD 22,200/year*
Location
Wilson School of Design – Richmond Campus, KPU
About the Course
This uniquely Canadian program equips you to merge creative design with marketing strategy. You’ll learn to produce branding, advertising campaigns, web and UX design, packaging, and more—always with a strategic, client-focused mindset. Mentor-led studio practice and a final capstone showcase ensure you graduate with a professional portfolio and real-world experience
Why choose Graphic Design for Marketing at KPU?
Industry connected
Benefit from faculty who are industry-active, partnerships with the Design Professionals of Canada, field trips, guest lecturers, and an on-site mentorship placement in your final year
Global opportunities
In your second year, you can participate in an international exchange to enrich your global perspective in design and marketing
Professional accreditation
KPU’s Wilson School of Design ranked second globally for design education. The only program in Canada focused on marketing-driven graphic design, it consistently produces award-winning student work
Course Overview
Over four years, you’ll build core skills in:
- Years 1–2: Typography, image development, Adobe Creative Suite, marketing fundamentals, web design, video/animation, and design history
- Year 3: Specialization in UI/UX, information systems, advanced marketing communications, branding, and strategic design thinking
- Year 4: Large‑scale capstone projects, mentorship placements, small business essentials, and advanced portfolio development with business strategy integration
You’ll graduate with a polished portfolio, creative confidence, and enter the industry as a strategic thinker in graphic design and marketing.
Course Duration
- Standard full-time: 4 years (8 semesters)
- Start: September 2025
- Streamlined coursework with summer prerequisites also available
Course Curriculum
Year 1 (Credits 30)
- GDMA 1100: Typographic Design 1
- GDMA 1110: Image Development 1
- GDMA 1121: Print Production Software
- GDMA History and Society
- ENGL 1100: Academic Writing
Year 2 (Credits 30)
- Advanced typography, digital layout, branding principles
- Marketing courses (e.g., MRKT 1199)
- Software-driven design labs
- Opportunity for international exchange
Year 3 (Credits 30)
- UI/UX prototyping and interactive tech
- Advanced branding and marketing communications
- Information and systems design
- Integration with design technology
Year 4 (Credits 30)
- GDMA 3210: Capstone Project
- GDMA 4221: Mentorship for Professional Practice
- GDMA 4222: Strategic Portfolio Development
- GDMA 4100: Small Business Essentials
- GDMA 4230: Contemporary Design Issues
- MRKT 4177: Contemporary Marketing
A portfolio formed through studio work, marketing strategy, and client-based projects—including mentorship and market-savvy thinking.
Admission Requirements
- English 12 with minimum grade C+
- Portfolio (8–12 original work samples, including at least 3 graphic pieces)
- 5-minute video introduction, resume, and optional transcript
- Interview upon invitation—application open October 1 to March 1
- Selective entry limited to 20–25 students per year
Fees and Funding
- International tuition: approx. CAD 22,200/year
- Additional supplies/laptop/Adobe subscription: about CAD 500–1,000/year
- Eligible for international and merit-based scholarships, transfer credits for portfolio-based entrants, and student loans for Canadian residents.
Career Opportunities
Graduates qualify for roles such as:
- Graphic Designer (agency, in-house, freelance)
- UX/UI Designer
- Marketing Communications Specialist
- Brand Strategist
- Packaging and Display Designer
- Interactive Media Designer
With a strong foundation to become creative directors, entrepreneurs, or specialized marketing strategists
Contact Us
Reach out for any inquiries or assistance needed.
